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Overall giving flat; online giving grows

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Charitable giving overall remained flat in the three months through November 2010, compared to the same period a year earlier, while online giving grew 8.7 percent, two new surveys say.

While overall giving for the period grew 0.3 percent, giving grew 18.2 percent for nonprofits with less than $1 million in revenue for the previous year, fell 10.1 percent for nonprofits with previous-year revenue of $1 million to $10 million, and fell 0.3 percent for nonprofits with previous-year revenue of over $10 million, says the Blackbaud Index of Charitable Giving.

The Index is based on $22 billion in 12 months’ charitable revenue from 1,468 nonprofits.

Online giving for the period grew 8.7 percent for the period, marking the first time in 2010 that online giving fell below double-digit growth.

Online giving grew 20.2 percent for nonprofits with previous-year revenue of less than $1 million, 4.8 percent for nonprofits with previous-year revenue of $1 million to $10 million, and 8.3 percent for nonprofits with previous-year revenue of over $10 million, says the Blackbaud Index of Online Giving.

The Index is based on $421 million in 12 months’ online charitable revenue from 1,679 nonprofits.

The Blackbaud Index of Charitable Giving also found environmental and animal-welfare organizations saw an overall giving increase of 3.2 percent for the three months through November, compared to the same period a year earlier, based on $259 million in 12-month charitable revenue from 93 nonprofits and indicated an increase after three negative months.

And the Blackbaud Index of Online Giving found those groups’ online giving grew 15.8 percent for the period, based on $18 miolion in 12-month online giving from 109 nonprofits and continued a trend of double-digit online growth.

“With the elections behind us, and the economy and market improving, fundraising reslts have started to stabilize,” Chuck Longfield, chief scientist at Blackbaud and created of The Blackbaud Index, says in a statement.

While the Index has “shown positive growth for four consecutive months,” he says, “the U.S. is still a long way from putting its economic house in order.”

Longfeld says he expects 2011 “to continue the trend of the past four months, with slow but steady improvement across most industries and organizations.”

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