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Mobile donors also like other channels

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Eighty-six percent of people who give through mobile devices are willing to consider making bigger gifts through alternative giving channels, a new survey says.

And 80 percent people who regularly give online or by direct mail, or both, says they also are willing to make bigger gifts using alternative channels such as web sites, direct mail or in response to email requests, says a survey commissioned by The mGive Foundation and conducted by CCS Fundraising.

“Mobile giving is a great way for nonprofits to reach new audiences and raise money that they may not have received through other, more traditional channels,” Jenifer Snyder, executive director of The mGive Foundation, says in a statement.

“It’s no surprise that the interest in mobile donations is exploding,” she says, “and we predict that there will be a significant increase in the next two years in the number of nonprofits looking to harness the power of mobile giving.”

The survey also found that 62 percent of respondents have given to two or more organizations as the result of a text-based mobile-giving campiaign, and 12 percent have donated to four or more organizations using text.

Text is the preferred method of charitable giving for 18 percent of respondents, compared to 60 percent for email and 22 percent for direct-mail.

And 74 percent of respondents plan to keep giving by text.

And 48 percent of donors said they would like the option of giving a text gift of $25, up from the current limit of $10.

Separately, The mGive Foundation says it processed over $41 million in donations made by over 7.7 million unique donors in 2010, up from $1.2 million in donations made by roughly 256,000 unique donors a year earlier.

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