Online giving rebounds in second quarter

Online giving
Online giving

Online donations made through one of the largest processors of online contributions rose in the second quarter after dipping slightly at the beginning of the year, a new report says.

Contributions made through generic donation pages on charity websites grew 11 percent in the second quarter of 2011, compared with the same quarter last year, says the report from Network for Good, which analyzed all online gifts it processed in the first two quarters of the year.

That’s a solid turnaround from the first quarter of 2011, which saw gifts made through generic donation pages slip 3 percent, compared to the same period a year earlier.

Branded donation pages, or those branded to match the charity’s overall website, performed even better in the second quarter, jumping 22 percent year-over-year, after a three percent drop in the first quarter, compared to the same period a year earlier.

Giving through online portals, like GuideStar and Charity Navigator, which provide a collection of charities to choose from, saw donations in the second quarter grew 6 percent over the same period in 2010, an improvement over the first quarter, which saw a 15 percent decline.

Social giving, driven in large part by giving events and personal fundraising campaigns, shot up 25 percent in the second quarter of this year, compared to the second quarter of 2010.

However, that growth was not as substantial as the 48 percent increase logged in the first quarter of 2011.

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