Giving to Canadian health care rebounds

Health-care giving
Health-care giving

Donors contributed a total of $1.2 billion to nonprofit health-care organizations in Canada in fiscal 2010, an improvement over 2008 and 2009, but still far below pre-recession levels, a new report says.

Last year’s uptick of 7.1 percent is the second jump in donations since giving fell to $1.1 billion in 2008, says the report from the Association for Healthcare Philanthropy, which analyzed survey responses from 84 of its member organizations.

Despite the turnaround, 2010 giving totals fall short of the all-time peak of $1.3 billion, reached in fiscal 2007.

Of the total received in fiscal 2010, almost 87 was derived from cash gifts and securities or non-monetary gifts sold during the year, while over 12 percent was in the form of a pledge.

Health-care fundraisers’ were more productive in 2010, bringing in $3.56 for every dollar invested in fundraising, an increase over 2009’s return on of $2.91, but still well below the return of $5.89 earned in 2006.

Similar to its neighbor to the north, giving to U.S. health-care institutions in fiscal 2010 totaled $8.26 billion, up from the prior year, but still below the pre-recession total of $8.6 billion.

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