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Fundraising growing but more slowly

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Chuck Longfield

Chuck Longfield

Overall charitable revenue grew 6.8 percent in the three months through August, compared to the same period a year ago, while online revenue grew 6.1 percent, although growth in overall charitable revenue slowed in July and August, two new reports say.

And overall charitable revenue at health-care organizations fell 5.5 percent  for the three-month period, compared to the same period a year ago, ending a string of six straight three-month periods when health-care fundraising grew, a third report says.

Overall charitable revenue grew 19.2 in the three-month period, compared to the same period a year earlier, for organizations with prior-year revenue of less than $1 million, while it fell 0.3 percent for organizations with prior-year revenue of $1 million to $10 million and grew 6.4 percent for organizations with prior-year revenue of over $10 million, says The Blackbaud Index of Charitable Giving.

The Index is based on $2.3 billion in 12 months’ revenue from 1,276 nonprofits.

“Not surprisingly, it appears that our country’s continuing economic problems are cone again weighing on donors’ checkbooks,” Chuck Longfield, chief scientist at Blackbaud and creator of The Blackbaud Index, says in a statement.

Online revenue fell 0.6 percent in the three-month period, compared to the same period a year ago, for organizations with less than $1 million in prior-year revenue, while it fell 3.3 percent for organizations with $1 million to $10 million in prior-year revenue and grew 17 percent for organizations with over $10 million in prior-year revenue, says The Blackbaud Index of Online Giving.

The Index of Online Giving is based on $426 million in 12 months’ online revenue from 1,780 nonprofits.

The new index of health-care fundraising is based on $440 million in 12-month revenue from 184 organizations.

A second new index found online revenue at health-care organizations grew 3.1 percent in the three-month period, compared to the same period a year earlier.

The online index on health-care giving is based on $205 million in 12-month revenue from 472 nonprofits.

William McGinly, president and CEO of the Association for Healthcare Philanthropy, says in a statement that a key factor at health-care groups that have been successful at fundraising has been maintaining or even increasing their fundraising staff “to better position themselves for the challenging fundraising environment they are experiencing.”

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