The Benefit of Corporate In-Kind Donations

For many companies, budgets for sponsorships and cash gifts are frozen. A recent survey by the Chronicle of Philanthropy and USA Today shows  that corporate financial gifts are likely to remain flat in 2012 due to the stalled economy.  However, the situation is not entirely depressing. At times, product donations can be just as beneficial as cash for nonprofits trying to help those in need.

In Florida, Cross Country Home Services (CCHS) partnered with United Way of Broward County to launch a project that shows how companies can creatively give back to their communities — Operation Appliance Aid℠.

Sandra Finn, President of CCHS, says, “Operation Appliance Aid is right in line with a distinct trend of corporate giving – creating programs that give back to the community in creative ways.  Even when the economy is tough there are opportunities for companies to positively impact people’s lives, and that is exactly what we are trying to do with this innovative program.”

CCHS is one of the nation’s  leading, privately-held home warranty and home maintenance program providers and has a long-standing tradition of giving back to the community.  They provide service professionals to repair, replace and maintain home appliance systems.

United Way of Broward County, which is located in the county where CCHS has its headquarters, established the Military Families Advisory Committee to focus on the needs of returning service members, veterans and their families. Operation Appliance Aid℠ provides new appliances – such as washers, dryers, stoves and refrigerators – to eligible veterans and their families, thereby removing a stressful expense.  CCHS is able to leverage their partnerships with Whirlpool® and other appliance manufacturers to obtain these major appliances, and works with their network of service providers to provide the installation.

A recent survey by the National Foundation for Credit Counseling reports that 64% of Americans don’t have enough cash on hand to cover a $1,000 emergency expense and that’s a problem when a major appliance breaks down.  Veterans and their families struggle even more financially as a result of the disruption caused by active duty, so CCHS believed that by providing new appliances they could give these families the same peace of mind they promise their customers.

Over the next year, CCHS and United Way of Broward County will identify eligible veteran families and donate new appliances and appliance packages to them based on their need.  As the Operation Appliance Aid℠ project shows, even when economic times are tough there’s still an opportunity for corporate benefactors to positively impact people’s lives.

For more information or to nominate a veteran in need, please visit:

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