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Blackbaud Ranks Most Generous Online U.S. Cities for 2012; Five N.C. Cities in Top 50

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News Release

Charleston, S.C. (April 11, 2013) – When it comes to charitable giving, some U.S. cities consistently rise to the top in their adoption of digital giving channels. Blackbaud today released its fifth annual ranking of the Most Generous Online U.S. Cities based on 2012 online giving data from Blackbaud customers.

The rankings remain largely unchanged from last year’s analysis, with the top four cities holding firm. For a second straight year, Seattle, Wash., earned the top spot, followed by Alexandria, Va., and Washington, D.C. Minneapolis made the biggest strides, jumping four spots to enter the Top 10 in 2012. Bellevue, Wash., dropped one position and out of the Top 10.

Nine North Carolina cities are included in the list: Cary (20); Raleigh (23); Durham (30); Charlotte (33); Wilmington (49); Greensboro (72); Winston-Salem (113); High Point (175); and Fayetteville (188).

The analysis ranks 265 cities with total population of more than 100,000 based on per capita online giving. More than $509 million was donated online by donors in the 265 major cities, a 15 percent jump from 2011.

The current rankings come from donations processed between Jan. 1 and Dec. 31, 2012. 

Top Ten Most Generous Online U.S. Cities
A ranking of large cities (population > 100,000) based on per capita online giving in 2012. 

  1. Seattle, Wash.
  2. Alexandria, Va.
  3. Washington, D.C.
  4. Arlington, Va.
  5. Ann Arbor, Mich. 
  6. Cambridge, Mass. 
  7. Berkeley, Calif.
  8. San Francisco, Calif.   
  9. St. Louis, Mo.
  10. Minneapolis, Minn.  

“Online giving continues to be an important part of a nonprofit’s overall fundraising strategy,” said Steve MacLaughlin, director of Blacbkbaud’s Idea Lab. “While overall giving remains relatively flat, we continue to see double-digit growth in online giving and expect the trend to continue throughout the year.”   

From a regional perspective based on the U.S. Census grouping of states, the Top 25 large cities have the South achieving the number one spot (nine cities), followed by the West (eight cities), then the Midwest (five cities) and lastly the Northeast (three cities). To view the complete rankings of large U.S. cities, visit www.blackbaud.com/mostgen.

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