Reader survey launched for feedback to guide website, e-newsletter overhaul

Jill Warren Lucas

Philanthropy Journal today launched a reader survey to learn more about how our subscribers and readers use our website and weekly e-newsletter. We want to know what you like and how we can improve.

These are not random questions. Thanks to a start-up grant from the Blue Cross Blue Shield of North Carolina Foundation, we are now able to begin work on a long awaited and comprehensive overhaul of how we deliver news and resources about the nonprofit sector.

We looking forward to having our appearance spiffed up, but what we’re most excited about is the opportunity to update our behind-the-scenes processes. We sometimes feel a bit like MacGyver in the ways we have to creatively coax our outdated systems to cooperate.

Before we settle on any specific plans, however, we want to hear from you. And we’ve got a nice incentive to foster participation.

The survey, which takes no more than five minutes to complete, aims to measure your interest in different types of editorial content, ranging from news and feature stories to practical resource articles and blogs written from the practitioner’s point of view. We also aim to make Philanthropy Journal more portable by having a stepped-up presence in the social media platforms you prefer.

We also want to hear from those who rely on Philanthropy Journal’s diverse job ads to learn about opportunities in nonprofit sector. Is the resource easy to use? Would you like to see related stories about employment trends? How about advice from experts on how to position yourself for success?

So, what about that incentive? Survey participants may enter a qualified nonprofit – their own or one they support – to receive free advertising in Philanthropy Journal. The winner will be selected randomly and we will assist the selected nonprofit to choose a date for its promotional opportunity before Dec. 31, 2013.

The survey will be open through 9 p.m. May 24, but please don’t wait. Click here to participate.

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