As part of our mission to help build capacity across the nonprofit sector – and strengthen the skills of individual practitioners – Philanthropy Journal offers training in how to make social media make a difference for your nonprofit.
The webinar How to Measure and Leverage Your Nonprofit’s Social Media Efforts will be presented by Dawn Crawford, principal communicator and co-founder of Raleigh-based BC/DC Ideas at 2 p.m. Dec. 18. The creative agency specializes in strategic communications planning, social media, advertising and marketing, public relations, video production and event management for nonprofits.
Summary: You’ve been posting Facebook updates, sending the snappy 140 character tweets and adding videos to your YouTube channel, but is it making a difference for your nonprofit? Measuring social media can be a daunting task, but with a few handy tools and a standard reporting structure, you can effectively measure your efforts. Promise!