Marketing and Communications

Jun 18, 2018

Business Technology Empowers Nonprofits to Make an Even Greater Impact

The right technology can help nonprofit organizations move the needle - allowing for a more productive, engaged workforce and savvier operations.

Jun 4, 2018

How Nonprofits Can Break into Consumer Events

With so many valuable causes, it’s our job as nonprofit professionals to continually seek out creative ways to expand the message around our mission. Consumer-facing events have the opportunity to reach new audiences in new places.

Jun 4, 2018

Experiencing Information Overload?

We live in a world of information overload. Carolina Cause Communication's Marshéle Carter and UNC-Chapel Hill's Olivia Ballard offer up three blogs to make your professional life easier.

May 21, 2018

The Amplifying Power of a Story Well-Told

Organizations can start the process of telling the stories of their work by focusing on their most quality programs, spotlighting the people who most benefit from their efforts, and staying in contact with the success stories.

May 7, 2018

Empowering Nonprofits Through Technology and Communications Tools

WAKE's Amanda Schwartz shares lessons learned from Tech2Empower USA.

Apr 9, 2018

Are News Releases a Thing of the Past?

Properly executed news releases have the ability over time to create a long-lasting, good impression on the media and to position you as a trustworthy and expert source for your cause.  When strategically used as a part of a larger marketing effort, news releases may be the most important tool in your toolbox.   

Mar 26, 2018

What Nonprofits Need to Know about Blockchain: Humanitarian Use Cases

By avoiding the hype surrounding new technologies, and taking a methodical approach as outlined in the steps above, non-profit organizations can truly leverage technology, such as blockchain, without wasting resources.

Mar 26, 2018

The new Facebook algorithm: Why the change is so good for nonprofits

Don’t let these changes frustrate you or create cause for alarm. Instead, embrace that you have an organization built upon the passion of its employees, supporters, and recipients.

Mar 26, 2018

The Old Annual Report in the New Digital Age

Now is the time to think about making this year's annual report one that engages your supporters with information delivered in a format that they will remember and share.

Mar 12, 2018

Building Brand Identities

Not-for-profits can define who they are, what they stand for and why they should be supported through a clear and engaging brand strategy.