Marketing and Communications

Nov 19, 2018

Leveraging Social Tools: 5 Steps to Elevate Your Nonprofit’s Social Presence

Emma Rolader and Marshéle Carter share how to create a communication strategy that will guide your social content and interactions in a way that increases awareness and profits.

Oct 22, 2018

Looking Good

Just as every person has a one-of-a-kind personality, every organization – from an international business to a grassroots nonprofit — has a brand. Rather than create a brand, pay attention to the brand your organization is already broadcasting to the public.

Aug 13, 2018

Want a Younger Donor Base? Millennials Say Start with Your Website

Millennials are growing up in a digital world, and, if you want to reach them, nonprofit organizations need to be accessible. With diminishing attention span and increasing reliance on online media, it’s vital that websites are in the best possible shape if worthy causes want to capture millennial eyes and hearts.

Jul 2, 2018

Keeping Up With The Mail

If you work for a nonprofit with alumni, donors, and advisors in other countries, mailing addresses in your database may have changed without your knowledge - and may be useless the next time you send reports, event invitations, or donation request letters.

Jun 18, 2018

Business Technology Empowers Nonprofits to Make an Even Greater Impact

The right technology can help nonprofit organizations move the needle - allowing for a more productive, engaged workforce and savvier operations.

Jun 4, 2018

How Nonprofits Can Break into Consumer Events

With so many valuable causes, it’s our job as nonprofit professionals to continually seek out creative ways to expand the message around our mission. Consumer-facing events have the opportunity to reach new audiences in new places.

Jun 4, 2018

Experiencing Information Overload?

We live in a world of information overload. Carolina Cause Communication's Marshéle Carter and UNC-Chapel Hill's Olivia Ballard offer up three blogs to make your professional life easier.

May 21, 2018

The Amplifying Power of a Story Well-Told

Organizations can start the process of telling the stories of their work by focusing on their most quality programs, spotlighting the people who most benefit from their efforts, and staying in contact with the success stories.

May 7, 2018

Empowering Nonprofits Through Technology and Communications Tools

WAKE's Amanda Schwartz shares lessons learned from Tech2Empower USA.

Apr 9, 2018

Are News Releases a Thing of the Past?

Properly executed news releases have the ability over time to create a long-lasting, good impression on the media and to position you as a trustworthy and expert source for your cause.  When strategically used as a part of a larger marketing effort, news releases may be the most important tool in your toolbox.