Five Digital Marketing Strategies for Nonprofits
Digital marketing is essential for today's nonprofits but without the budget for a marketing expert, organizations can feel at a loss with the new technology. Matt Reid, the Chief Marketing Officer for EZ Texting, provides five strategies for your nonprofit's digital marketing presence.
Most Common Mistakes Associations Make with their Website
To ensure that your association website is not only beautiful, but also member-focused, MembershipWorks' Amy Hufford shares common mistakes to keep in mind.
Social Media Mistakes Nonprofits Make
With the rise of social media, nonprofit organizations have a greater opportunity to reach potential donors like never before, but may fall into a few strategic traps in the process.
Empowering Data Governance: How to Get the Most out of Your Data
Data-informed decisions and change in organizational culture may seem like lofty goals, but they’re realistic ones. Those goals are within reach if data management procedures and processes are in place to keep an organization’s data clean, complete and accessible.
Why Should Strangers Care About Your Cause?
The benefits of giving time or money to support a charitable campaign are always evident to its organisers; convincing someone outside of the effort can be a little more difficult.
Making Media Attention Work for Your Nonprofit
Media coverage brings an array of attention to the work and mission of a nonprofit. Preparation is key, and coordination is encouraged for agency synchronicity.
Leveraging Social Tools: 5 Steps to Elevate Your Nonprofit’s Social Presence
Emma Rolader and Marshéle Carter share how to create a communication strategy that will guide your social content and interactions in a way that increases awareness and profits.
Just as every person has a one-of-a-kind personality, every organization – from an international business to a grassroots nonprofit — has a brand. Rather than create a brand, pay attention to the brand your organization is already broadcasting to the public.
Want a Younger Donor Base? Millennials Say Start with Your Website
Millennials are growing up in a digital world, and, if you want to reach them, nonprofit organizations need to be accessible. With diminishing attention span and increasing reliance on online media, it’s vital that websites are in the best possible shape if worthy causes want to capture millennial eyes and hearts.
Keeping Up With The Mail
If you work for a nonprofit with alumni, donors, and advisors in other countries, mailing addresses in your database may have changed without your knowledge - and may be useless the next time you send reports, event invitations, or donation request letters.