Just as every person has a one-of-a-kind personality, every organization – from an international business to a grassroots nonprofit — has a brand. Rather than create a brand, pay attention to the brand your organization is already broadcasting to the public.
Want a Younger Donor Base? Millennials Say Start with Your Website
Millennials are growing up in a digital world, and, if you want to reach them, nonprofit organizations need to be accessible. With diminishing attention span and increasing reliance on online media, it’s vital that websites are in the best possible shape if worthy causes want to capture millennial eyes and hearts.
Keeping Up With The Mail
If you work for a nonprofit with alumni, donors, and advisors in other countries, mailing addresses in your database may have changed without your knowledge - and may be useless the next time you send reports, event invitations, or donation request letters.
Business Technology Empowers Nonprofits to Make an Even Greater Impact
The right technology can help nonprofit organizations move the needle - allowing for a more productive, engaged workforce and savvier operations.
How Nonprofits Can Break into Consumer Events
With so many valuable causes, it’s our job as nonprofit professionals to continually seek out creative ways to expand the message around our mission. Consumer-facing events have the opportunity to reach new audiences in new places.
Experiencing Information Overload?
We live in a world of information overload. Carolina Cause Communication's Marshéle Carter and UNC-Chapel Hill's Olivia Ballard offer up three blogs to make your professional life easier.
The Amplifying Power of a Story Well-Told
Organizations can start the process of telling the stories of their work by focusing on their most quality programs, spotlighting the people who most benefit from their efforts, and staying in contact with the success stories.
Empowering Nonprofits Through Technology and Communications Tools
WAKE's Amanda Schwartz shares lessons learned from Tech2Empower USA.
Are News Releases a Thing of the Past?
Properly executed news releases have the ability over time to create a long-lasting, good impression on the media and to position you as a trustworthy and expert source for your cause. When strategically used as a part of a larger marketing effort, news releases may be the most important tool in your toolbox.
What Nonprofits Need to Know about Blockchain: Humanitarian Use Cases
By avoiding the hype surrounding new technologies, and taking a methodical approach as outlined in the steps above, non-profit organizations can truly leverage technology, such as blockchain, without wasting resources.