Marketing and Communications

Jul 15, 2019

Most Common Mistakes Associations Make with their Website

To ensure that your association website is not only beautiful, but also member-focused, MembershipWorks' Amy Hufford shares common mistakes to keep in mind.

Jul 1, 2019

Social Media Mistakes Nonprofits Make

With the rise of social media, nonprofit organizations have a greater opportunity to reach potential donors like never before, but may fall into a few strategic traps in the process.

Jun 17, 2019

Empowering Data Governance: How to Get the Most out of Your Data

Data-informed decisions and change in organizational culture may seem like lofty goals, but they’re realistic ones. Those goals are within reach if data management procedures and processes are in place to keep an organization’s data clean, complete and accessible.

May 20, 2019

Why Should Strangers Care About Your Cause?

The benefits of giving time or money to support a charitable campaign are always evident to its organisers; convincing someone outside of the effort can be a little more difficult.

Feb 11, 2019

Making Media Attention Work for Your Nonprofit

Media coverage brings an array of attention to the work and mission of a nonprofit. Preparation is key, and coordination is encouraged for agency synchronicity.

Nov 19, 2018

Leveraging Social Tools: 5 Steps to Elevate Your Nonprofit’s Social Presence

Emma Rolader and Marshéle Carter share how to create a communication strategy that will guide your social content and interactions in a way that increases awareness and profits.

Oct 22, 2018

Looking Good

Just as every person has a one-of-a-kind personality, every organization – from an international business to a grassroots nonprofit — has a brand. Rather than create a brand, pay attention to the brand your organization is already broadcasting to the public.

Aug 13, 2018

Want a Younger Donor Base? Millennials Say Start with Your Website

Millennials are growing up in a digital world, and, if you want to reach them, nonprofit organizations need to be accessible. With diminishing attention span and increasing reliance on online media, it’s vital that websites are in the best possible shape if worthy causes want to capture millennial eyes and hearts.

Jul 2, 2018

Keeping Up With The Mail

If you work for a nonprofit with alumni, donors, and advisors in other countries, mailing addresses in your database may have changed without your knowledge - and may be useless the next time you send reports, event invitations, or donation request letters.

Jun 18, 2018

Business Technology Empowers Nonprofits to Make an Even Greater Impact

The right technology can help nonprofit organizations move the needle - allowing for a more productive, engaged workforce and savvier operations.