Why Should Strangers Care About Your Cause?
The benefits of giving time or money to support a charitable campaign are always evident to its organisers; convincing someone outside of the effort can be a little more difficult.
Making Media Attention Work for Your Nonprofit
Media coverage brings an array of attention to the work and mission of a nonprofit. Preparation is key, and coordination is encouraged for agency synchronicity.
Leveraging Social Tools: 5 Steps to Elevate Your Nonprofit’s Social Presence
Emma Rolader and Marshéle Carter share how to create a communication strategy that will guide your social content and interactions in a way that increases awareness and profits.
Just as every person has a one-of-a-kind personality, every organization – from an international business to a grassroots nonprofit — has a brand. Rather than create a brand, pay attention to the brand your organization is already broadcasting to the public.
Want a Younger Donor Base? Millennials Say Start with Your Website
Millennials are growing up in a digital world, and, if you want to reach them, nonprofit organizations need to be accessible. With diminishing attention span and increasing reliance on online media, it’s vital that websites are in the best possible shape if worthy causes want to capture millennial eyes and hearts.
Keeping Up With The Mail
If you work for a nonprofit with alumni, donors, and advisors in other countries, mailing addresses in your database may have changed without your knowledge - and may be useless the next time you send reports, event invitations, or donation request letters.
Business Technology Empowers Nonprofits to Make an Even Greater Impact
The right technology can help nonprofit organizations move the needle - allowing for a more productive, engaged workforce and savvier operations.
How Nonprofits Can Break into Consumer Events
With so many valuable causes, it’s our job as nonprofit professionals to continually seek out creative ways to expand the message around our mission. Consumer-facing events have the opportunity to reach new audiences in new places.
Experiencing Information Overload?
We live in a world of information overload. Carolina Cause Communication's Marshéle Carter and UNC-Chapel Hill's Olivia Ballard offer up three blogs to make your professional life easier.
The Amplifying Power of a Story Well-Told
Organizations can start the process of telling the stories of their work by focusing on their most quality programs, spotlighting the people who most benefit from their efforts, and staying in contact with the success stories.