Marketing and Communications

Mar 26, 2018

The Old Annual Report in the New Digital Age

Now is the time to think about making this year's annual report one that engages your supporters with information delivered in a format that they will remember and share.

Mar 12, 2018

Building Brand Identities

Not-for-profits can define who they are, what they stand for and why they should be supported through a clear and engaging brand strategy.

Jan 29, 2018

Branding Your Nonprofit’s Mission With a Sustainable Media Footprint

Successful nonprofit organizations share and celebrate successes, publish outcomes and build community through effective media and marketing messages.

Dec 18, 2017

8 Go-To PR Resources for Nonprofits

Whether you’re a savvy pr strategist or new and trying to navigate social media, email marketing, media relations and more, there are many amazing and free resources geared specifically toward nonprofits. Karen Cook offers a few of her favorites.

Nov 20, 2017

Empowering Stakeholders with a Voice for Advocacy

Advocacy is essential for changing policies. With strong, educated and diverse advocates, nonprofits can create an action and voice behind their mission.

Nov 6, 2017

Bridging the Digital Divide: One Organization at a Time

Access to technology has become the backbone of every effort to make our world a better place. Although there is more work to be done to meet today’s broadband needs, Educational Broadband Service is helping to bridge the digital divide, one organization at a time.

Oct 23, 2017

Media Relations Tips for Nonprofit Professionals

While it may appear the odds are getting stacked even higher against nonprofits, working with and mastering media outreach serves as a method to rise above the crowd and generate positive attention for their organization’s causes and accomplishments.

Oct 23, 2017

6 Tips for Better Media Relationships

Because today’s media landscape offers a variety of channels and forums to consume news, it’s crucial to understand how to pitch each type of media. FleishmanHillard offers six quick tips on how to successfully work with each segment of the media– from print to podcasts.

Aug 14, 2017

Going Viral: Setting Yourself Up for Success with Social Media

While you can never plan to go viral, St. Baldrick's Alison Sutton offers ways to create content for your audience that will inspire and compel them to share.

Aug 14, 2017

Five Must-Follow Blogs for the Nonprofit Professional

Functioning as a space for current news, inspiration and world-views, blogs have become a staple stop when searching for content. FleishmanHillard's Robin Shroyer offers five “must-follow” sites to put on your radar.