Marketing and Communications

Dec 5, 2016

Using Integrated Technology to Power Advocacy

With smart and integrated systems that talk to each other, organizations can take a holistic view of the individuals that make up their community to create deeper engagement and more successful advocacy campaigns.

Nov 21, 2016

Automation: The Best Way to Optimize Your Nonprofit Communications Strategy for 2017

If you build it, they will come, but if you automate it, they will stay. How can your organization use marketing automation to reach the needs of your donors?

Sep 26, 2016

How Better Stories Build Better Nonprofit Brands

A strong brand - one that involves the fundamental story an organization is telling - can help nonprofits make the most of limited resources.

Sep 12, 2016

I’m not ignoring you. I’m live tweeting.

Effective live tweeting requires concentration and mad writing skills. Molly Rivera offers tips for a successful live tweeting experience.

Sep 12, 2016

Why Omni-Channel Marketing Automation Needs to Become the New Normal

Omni-channel marketing automation is a key strategy that enables nonprofits to reach donors as efficiently and effectively as possible, so organizations can do more good and raise more money.

Aug 29, 2016

Turning a Public Good Into a Publicly Accessible Good: A Case Study in Knowledge Sharing

By understanding their knowledge, experience, and data as a public good, organizations can create a legacy of open access so that the sector as a whole - and those we serve - can benefit.

Aug 15, 2016

Leveraging Market-Based Approaches

Profit-making enterprises can help nonprofits generate revenue that covers program costs and keep focused on their mission.

Aug 1, 2016

Tell Your Story: 4 Tips to Build Your Nonprofit Brand

Storytelling is what can adjoin your nonprofit or association’s community, sponsors/funders, beneficiaries, and employees and volunteers with your cause and vision.

Jul 18, 2016

The History of Global Charitable Giving: Why We Need to Remember

The National Philanthropic Trust reveals the history of philanthropy and how it is more global, more broadly defined, and has more impact than we can imagine.

Jul 5, 2016

Non-profit Beacons: Why Shining Light On Results Can Be Illuminating

As nonprofits continue to look for effective ways to communicate their goals and mission to donors and philanthropists, Chris Purdy of DKT International suggests why shining light on impact can be helpful.