Marketing and Communications

Jul 18, 2016

The History of Global Charitable Giving: Why We Need to Remember

The National Philanthropic Trust reveals the history of philanthropy and how it is more global, more broadly defined, and has more impact than we can imagine.

Jul 5, 2016

Non-profit Beacons: Why Shining Light On Results Can Be Illuminating

As nonprofits continue to look for effective ways to communicate their goals and mission to donors and philanthropists, Chris Purdy of DKT International suggests why shining light on impact can be helpful.

Jun 6, 2016

How to Plan a Successful Nonprofit Partnership with a Private Sector Organization

AJC Boston and WinnCompanies have found mutual benefit in partnering together. By developing a clear division of roles, respect between stakeholders, and a clear and intensive communication strategy, WinnCompanies has gained recognition for their philanthropy, and AJC Boston has gained access to potential donors, advocates, and resources.

Jun 6, 2016

Brand Citizenship: A Winning Proposition for Nonprofit Partnerships

Like any relationship, a corporate/non-profit partnership needs to begin with a solid foundation of common shared goals or interests to succeed. Without them, even the most promising relationship will stagnate.

Jun 6, 2016

Use an Impact-Focused Pitch to Generate a News Story or Op Ed

Consider getting a news story about your nonprofit’s achievements to attract the attention of potential supporters. When successfully executed, an impact-focused approach raises your profile for a broad swath of readers.

May 9, 2016

Beyond the Farm: Heifer Reaches Families in Need with Technology

Heifer International’s unique philosophy involves a lot of moving parts and that means a lot of record keeping. As a nonprofit organization conducting its work in third world countries, the ability to retrieve documents and records quickly is crucial to providing timely service to funding recipients.

Apr 11, 2016

Launching Your Own Prize?

Nonprofits are continuously in search for innovative ways to connect with their target audience and fundraise. Prize competitions can be a great way for nonprofits to engage with donors and build lasting relationships. Knowing the basics of prize competitions is key to a successful launch for your nonprofit.

Feb 15, 2016

Your NEW and Improved Newsletter

Newsletter development, starting with audience and objectives for action, and including photos and subject lines, are the basics of a reader-centered communiqué.

Feb 1, 2016

How Nonprofits Can Incorporate Smartphone Technology Into Their Fundraising in 2016

Establishing a digital and mobile presence is a key component to engaging today’s nonprofit donor. Capitalizing on that engagement will help you drive that moment of impact and meet your donors where they are. Kaitlin Hayes Reimann, co-founder of uBack, discusses three ways to leverage engagement for potential donors.

Jan 19, 2016

What Role Does Philanthropy Play Within the PR Industry?

As philanthropy continues to play an expanding role within the PR Industry, it is advantageous for companies to position themselves as active members within their respective community, as good neighbors. By remaining involved and “present” in the community, business and brand entities also remain current in member’s minds.