Marketing and Communications

Jun 6, 2016

Brand Citizenship: A Winning Proposition for Nonprofit Partnerships

Like any relationship, a corporate/non-profit partnership needs to begin with a solid foundation of common shared goals or interests to succeed. Without them, even the most promising relationship will stagnate.

Jun 6, 2016

Use an Impact-Focused Pitch to Generate a News Story or Op Ed

Consider getting a news story about your nonprofit’s achievements to attract the attention of potential supporters. When successfully executed, an impact-focused approach raises your profile for a broad swath of readers.

May 9, 2016

Beyond the Farm: Heifer Reaches Families in Need with Technology

Heifer International’s unique philosophy involves a lot of moving parts and that means a lot of record keeping. As a nonprofit organization conducting its work in third world countries, the ability to retrieve documents and records quickly is crucial to providing timely service to funding recipients.

Apr 11, 2016

Launching Your Own Prize?

Nonprofits are continuously in search for innovative ways to connect with their target audience and fundraise. Prize competitions can be a great way for nonprofits to engage with donors and build lasting relationships. Knowing the basics of prize competitions is key to a successful launch for your nonprofit.

Feb 15, 2016

Your NEW and Improved Newsletter

Newsletter development, starting with audience and objectives for action, and including photos and subject lines, are the basics of a reader-centered communiqué.

Feb 1, 2016

How Nonprofits Can Incorporate Smartphone Technology Into Their Fundraising in 2016

Establishing a digital and mobile presence is a key component to engaging today’s nonprofit donor. Capitalizing on that engagement will help you drive that moment of impact and meet your donors where they are. Kaitlin Hayes Reimann, co-founder of uBack, discusses three ways to leverage engagement for potential donors.

Jan 19, 2016

What Role Does Philanthropy Play Within the PR Industry?

As philanthropy continues to play an expanding role within the PR Industry, it is advantageous for companies to position themselves as active members within their respective community, as good neighbors. By remaining involved and “present” in the community, business and brand entities also remain current in member’s minds.

Dec 7, 2015

FOUR Essential Communication Tools for the Nonprofit That Does Not Employ a Communications Professional

With an updated website and an active press list to which the nonprofit sends Press Releases and the Executive Media Profiles of key staff, nonprofit professionals who are novices in Communications will move ahead on solid ground. These essential Communication tools build awareness of the organization, its impact and its successes to potential clients and visitors, volunteers and employees, donors and reporters.

Nov 9, 2015

A Southern Home for a Southern Bird: Success Through Nonprofit Storytelling

From human services to public health, animal welfare and education – every nonprofit has amazing stories to tout their impact and success. How can effective storytelling be used to motivate your supporters and reach your organizational goals?

Nov 9, 2015

Create a Holiday Card that Gets Noticed

As the holiday season approaches, consider whether creating a distinctive, eye-catching holiday greeting card (or e-card) might be appropriate to engage your organization’s friends and contacts.