5 People You Should Follow on Social Media Right Now
FleishmanHillard's Matt See rounds up five social media rock stars to add to your short list that will improve your long game.
Your Data Has a Culture Problem
The right culture accelerates the right use of data. By identifying your own organizational culture, you can adjust your data strategy to better fit your nonprofit's already-existing habits and behaviors.
Using Integrated Technology to Power Advocacy
With smart and integrated systems that talk to each other, organizations can take a holistic view of the individuals that make up their community to create deeper engagement and more successful advocacy campaigns.
Automation: The Best Way to Optimize Your Nonprofit Communications Strategy for 2017
If you build it, they will come, but if you automate it, they will stay. How can your organization use marketing automation to reach the needs of your donors?
How Better Stories Build Better Nonprofit Brands
A strong brand - one that involves the fundamental story an organization is telling - can help nonprofits make the most of limited resources.
I’m not ignoring you. I’m live tweeting.
Effective live tweeting requires concentration and mad writing skills. Molly Rivera offers tips for a successful live tweeting experience.
Why Omni-Channel Marketing Automation Needs to Become the New Normal
Omni-channel marketing automation is a key strategy that enables nonprofits to reach donors as efficiently and effectively as possible, so organizations can do more good and raise more money.
Turning a Public Good Into a Publicly Accessible Good: A Case Study in Knowledge Sharing
By understanding their knowledge, experience, and data as a public good, organizations can create a legacy of open access so that the sector as a whole - and those we serve - can benefit.
Leveraging Market-Based Approaches
Profit-making enterprises can help nonprofits generate revenue that covers program costs and keep focused on their mission.
Tell Your Story: 4 Tips to Build Your Nonprofit Brand
Storytelling is what can adjoin your nonprofit or association’s community, sponsors/funders, beneficiaries, and employees and volunteers with your cause and vision.