Personalize the Donor Experience
Breaking down segmentation based on in-depth knowledge of nonprofit audiences is an important first step toward engaging supporters and encouraging greater support.
Firms urged to fuse corporate, social interests
Corporations need to do a better job building social change into their business strategies in ways that benefit both their business and society, a new report says.
Dow Bauknight: Plugging back into community
Executives are moving to the charitable marketplace after working in the corporate suite. Here is last of three PJ profiles.