Donor identity can be key to fundraising
A new academic discipline known as philanthropic psychology is emerging that looks at the manifold and often complex motives for giving.
Digital communication can boost fundraising
With limited resources in the down economy, nonprofits can use digital technology to better understand and engage donors, an expert says.
Britain adopts fundraising standards
The United Kingdom has adopted national fundraising standards developed for nonprofits by philanthropic studies professor in the U.S.