Best practices for annual-giving programs
In the wake of the recession, strict adherence to best practices can help annual-fund directors manage the environment rather than react to it.
Annual giving: Focus on relationships
The downturn in the economy has prompted charities to work harder to engage their annual donors for the long-term.
Capital and annual giving can work together
Development professional John Scales says the fear of eroding annual support with capital campaigns may be a pernicious myth, but offers advice for making sure your nonprofit doesn’t become an urban legend.
Annual fund as building block
A nonprofit's annual campaign is the cornerstone of all fundraising efforts, says Henry Rosso, founder and director emeritus of The Fund Raising School.