Renewing focus on donor engagement
Amid a tough economy and a massive shift in demographics, including the retirement of Baby Boomers and the technological sophistication of younger generations, nonprofits need to adjust their traditional approaches to fundraising, experts say.
Planned giving: Providing an option
Unfazed by the uncertain economy, nonprofits are promoting planned giving, recognizing existing donors and offering planned giving as a recession option.
Major giving: Adapting to tough times
Nonprofits are working to provide more stewardship and cultivation for major donors through steady and candid communication.
Campaign giving: Period of adjustment
Some organizations are combining campaign and annual-fund requests, and others are pursuing big campaigns despite the troubled economy.
Annual giving: Focus on relationships
The downturn in the economy has prompted charities to work harder to engage their annual donors for the long-term.
A time for fundraising fundamentals
Nearly two-and-a-half years after the bottom fell out of the economy, nonprofits increasingly are getting back to fundraising basics while also adapting traditional strategies to take advantage of new tools such as social media.