Special events done right
Special events, also known as cultivation events, can be simple, fun and affordable experiential marketing.
Strengthening fiscal roots
This is the third in a three-part resource series from PJ on grassroots transitions.
Tweaking brands mid-stream
Changing brands mid-stream could set your organization back for years, but expanding your mission can work if you find room for both old and new supporters in the process, says marketing expert Drew Neisser. Second in a two-part series.
Growing into financial security
This is the second in a three-part resource series from PJ on grassroots transitions.
Good brands don’t hurt
Choosing the right name and logo in the early stages of brand development will force you to define your mission, values and target audience, says marketing expert Drew Neisser. First in a two-part series.
Kellogg gives $335M, revamps mission
After a record-breaking grant year, the W.K. Kellogg Foundation is revamping its mission to promote the success of vulnerable children.