Conducting a campaign ‘post-mortem’
A campaign ‘post-mortem’ involves taking an honest look at what did and didn’t work, information that can be used to improve not only your next campaign, but your entire fundraising program.
In-person ‘asks’ boost fundraising
A new report bolsters the conventional wisdom that a face-to-face request by someone a donor knows will boost gift amounts.
Fundraising campaigns seen profitable
Most organizations spend only a nickel for every dollar they raise, but the economy is forcing some groups to extend their timelines or cut their goals, a new study says.
Generations seen as equally generous
Counter to what many believe, younger people are just about as generous as older people, although their motivations for giving may differ, a new report says.