Consumers bullish on cause marketing
Marketing products and services to benefit social and environmental causes is growing and Americans want to see more of it, a new study says.
YMCA holds top nonprofit brand
The charity’s brand is worth $6.4 billion, more than any other nonprofit in the U.S., a new study says.
Cause-related marketing seen as effective
In some cases, efforts by businesses to tie their products to charities can boost sales of some of those products, new research says.