Holiday giving expected to total $48 billion
Nearly three in four adults plan to make donations to charity in the final four to six weeks of the year, with the average gift expected to total $281 and overall giving expected to total $48.4 billion, a new report says.
Fundraising out of sync with giving habits
Technology is changing the way people give, with different generations preferring to give in different ways, and nonprofits should adjust their fundraising strategies to reflect those giving patterns, a new study says.
Mobile giving gains momentum
Mobile giving is becoming more popular among younger generation and may reached a turning point with a flood of giving by text message in the wake of the Haiti earthquake, a new survey says.
Online donors seen wanting ease, emotional link
Most wealthy U.S. donors give online but nonprofits often miss opportunities to connect with donors, a new study says.