Jan 12, 2012
Seven social-media pitfalls for nonprofits
As nonprofits flock to social media as a way to communicate with stakeholders, they need to be aware of mistakes that can undermine their effectiveness.
Sep 16, 2011
How to give a good media interview
Media interviews can be a great way to get the word out about your nonprofit and the issues and causes your organization supports, but care is needed in dealing with reporters.
Sep 2, 2011
Marketing your nonprofit for free
For many nonprofits, time is as scarce as dollars, so create a double win by spending your time wisely on these free public-relations activities.
Aug 5, 2011
Be compelling in 140 characters (or less)
Keeping Twitter copy to 140 characters can be difficult, but the discipline of writing short and to the point serves nonprofits well.
Jul 26, 2011
Nonprofit tagline basics
While the specifics of a tagline depend on the specifics of the nonprofit it describes, these do’s and don’ts can help guide you in developing the right phrase.
Jul 12, 2011
Don’t treat every press release the same
Media outlets all are different, so cookie-cutter press releases don’t work. By understanding your media list and customizing your releases, you have a better chance of getting busy journalists’ attention.
May 16, 2011
Creating a marketing committee
If your nonprofit is thinking about creating a marketing committee, here are five questions to help determine if it will be worth the effort, and if it makes sense for your organization.
May 3, 2011
Getting your nonprofit’s experts in the news
Every nonprofit has experts, whether they are staffers, board members or constituents. And every reporter needs sources for articles. Matching them up is a win-win.
Mar 18, 2011
Ten signs your nonprofit needs a new website
Check out the top-10 signs your nonprofit needs a new website, which if done well can be the most cost-effective communications tool an organization can utilize.
Mar 4, 2011
Getting your nonprofit in the news
You don’t have to be a complete news junkie to have a successful media-relations effort, but you do need to know a few basic things about the art of working with journalists.