Using social networks to raise money
Social networking can be lucrative for nonprofits that have a solid online presence, especially when coupled with other media.
Online donors seen wanting ease, emotional link
Most wealthy U.S. donors give online but nonprofits often miss opportunities to connect with donors, a new study says.
Online nonprofit fundraising
Multiple-appeal, deadline-driven, matching gift and dollar-goal campaigns are the focus of this review of online fundraising appeals.