John Klein

May 26, 2015

Keeping School in the Conversation

Managing a relevant social media channel includes equal doses of content curation, creativity and a unique voice – exposed in a consistent way. Wake County Public School System communicates to their diverse audience through an effective and creative use of social media.

Mar 16, 2015

Social Media and the Nonprofit World in 2015

Since every piece of communication ultimately reflects upon the organization and its leaders, it makes sound business sense to understand how this medium is being employed, how it’s evolved and how best to exploit its strengths. And that understanding may take the form of a philosophical or strategic reassessment.

Mar 11, 2013

Bring your nonprofit stories alive to enhance support, grow donations

When satisfied clients become advocates, they communicate a powerful message to donors and lawmakers entrusted to make vital funding decisions. Learn how to tell your nonprofit’s story in a way that defines your mission and builds trust and support in the community you serve.

Oct 28, 2011

Turning nonprofit supporters into promoters

Asking your patrons one simple question can reveal a lot about their value to your organization, and can inform how you interact with them going forward.

Jun 13, 2011

Revisiting traditional media

While social media is gaining momentum and clearly has a place in the communication toolbox, current trends continue to prove that the integration of new media with traditional works best.

Apr 5, 2011

Where have all my ‘friends’ gone?

Nonprofit social-media campaigns can respond in quirky ways, so marketing practitioners need to tell a story and tell it well, otherwise, they’ll lose valuable momentum and ‘friends.’

Feb 4, 2011

Marketing strategy made simple

Understanding the principles of marketing strategy in clear language can help nonprofits support their mission effectively.

Dec 10, 2010

Talking to Baby Boomers

Given that Baby Boomers are a large and diverse group, nonprofits must understand the generation’s size and complexity in order to market to them well.

Sep 30, 2010

Social media success: Know the frequent users

Understanding who social-media users are – and aren’t – can help nonprofits design a marketing strategy to boost the impact of both digital and traditional messaging.

Aug 19, 2010

Business principles for marketing, practically applied

The famous organizational writer Peter Drucker shared thoughts decades ago that are relevant to serving current communications needs of nonprofits.