Keeping School in the Conversation
Managing a relevant social media channel includes equal doses of content curation, creativity and a unique voice – exposed in a consistent way. Wake County Public School System communicates to their diverse audience through an effective and creative use of social media.
Social Media and the Nonprofit World in 2015
Since every piece of communication ultimately reflects upon the organization and its leaders, it makes sound business sense to understand how this medium is being employed, how it’s evolved and how best to exploit its strengths. And that understanding may take the form of a philosophical or strategic reassessment.
Bring your nonprofit stories alive to enhance support, grow donations
When satisfied clients become advocates, they communicate a powerful message to donors and lawmakers entrusted to make vital funding decisions. Learn how to tell your nonprofit’s story in a way that defines your mission and builds trust and support in the community you serve.
Turning nonprofit supporters into promoters
Asking your patrons one simple question can reveal a lot about their value to your organization, and can inform how you interact with them going forward.
Revisiting traditional media
While social media is gaining momentum and clearly has a place in the communication toolbox, current trends continue to prove that the integration of new media with traditional works best.
Where have all my ‘friends’ gone?
Nonprofit social-media campaigns can respond in quirky ways, so marketing practitioners need to tell a story and tell it well, otherwise, they’ll lose valuable momentum and ‘friends.’
Marketing strategy made simple
Understanding the principles of marketing strategy in clear language can help nonprofits support their mission effectively.
Talking to Baby Boomers
Given that Baby Boomers are a large and diverse group, nonprofits must understand the generation’s size and complexity in order to market to them well.
Social media success: Know the frequent users
Understanding who social-media users are – and aren’t – can help nonprofits design a marketing strategy to boost the impact of both digital and traditional messaging.
Business principles for marketing, practically applied
The famous organizational writer Peter Drucker shared thoughts decades ago that are relevant to serving current communications needs of nonprofits.