Transforming online advocacy actions into donations
Advocates are much more likely to become financial supporters than non-advocates, but best-practice communication is essential to turn advocacy into dollars.
Social-media tools boost event fundraising
Individuals who use social-media tools to raise money for charitable events generate better results than those who do not use those tools, a new research paper says.
Ideas that Work: Empower event participants with social-media tools
The explosion of social-media sites allows participants to extend their fundraising efforts to their friends and networks, helping them to raise more for good causes.