marketing

Mar 11, 2013

Bring your nonprofit stories alive to enhance support, grow donations

When satisfied clients become advocates, they communicate a powerful message to donors and lawmakers entrusted to make vital funding decisions. Learn how to tell your nonprofit’s story in a way that defines your mission and builds trust and support in the community you serve.

Jan 24, 2013

Time to rethink your fundraising strategy? Think about your ‘brand’

What can a 112-year-old, volunteer-driven organization teach other nonprofits about marketing and development in a tough fundraising environment?

Dec 20, 2012

Instagram debate should lead nonprofits to review online content policies

Was it a great cosmic coincidence that the predicted end of the world and Facebook’s announcement about gutting privacy rules on Instagram, the popular photo-sharing platform, occurred in the same week? Or were both just galactic examples of bad marketing plans?

Sep 19, 2008

Getting to know your audience

Knowing where your audience looks for information is a critical step in delivering your nonprofit’s message.

Jul 30, 2008

Nonprofits see challenge in getting message out

Making efficient use of limited resources is a big focus of marketing staffers at many nonprofits, a new study says.

Apr 28, 2008

Make marketing a board priority

Education, planning and evaluation can help a nonprofit board of directors see the benefits of marketing.

Apr 16, 2008

Survey on marketing seeks nonprofit input

The Nonprofit Federation of the Direct Marketing Association is launching a survey on the use of nonprofit marketing practices.