Results

Dec 16, 2013

The charitable face of data: Using big data to enhance nonprofit giving

Harnessing big data to make small changes to the giving process can result in substantial increases in donations because charities appear more appealing and can target the right people, explains Jed Mole with Acxiom.

Dec 2, 2013

Creating effective mission and vision statements starts with asking questions

Mission and vision statements are pretty standard for nonprofit organizations. But their creation and revision over time can challenge even the most effective nonprofit managers. SHOESTRING: the nonprofit's agency shows that answering a few questions and sticking to a simple formula should make the process easier.

Dec 1, 2013

Trend Spotter: Using social media

Many nonprofit organizations use their websites and social media to raise awareness about the work that they do. Even relatively small nonprofit organizations in North Carolina are using these tools to cultivate volunteers and appeal to donors, as well as the broader community. While most nonprofit organizations are focused mainly on using Facebook and their websites, some organizations are using Twitter, LinkedIn and YouTube to reach out to their volunteers, donors and the broader community. Although nonprofits like that social media helps them publicize their events and activities and reach out to new audiences, many do not have the time, staff or capacity to effectively use and manage social media. Some wonder about the return on investment. The good news is that there are number of resources available to nonprofits who are interested in investing in the use of social media

Nov 4, 2013

Stand apart from the crowd – Year-end fundraising campaigns

Many organizations have end-of-the-year fundraising campaigns. With so many nonprofits sending their appeals at the same time, it’s important to stand apart from the crowd. A few minor changes to the usual appeal can help you get the attention and much needed donations you deserve.

Oct 14, 2013

Social media jargon confusing? It’s all about starting a conversation

Don’t let unfamiliar Twitterspeak stop you from joining the conversation. Following people on social networking sites is no different than showing up at a networking event with a “Hi, my name is …” tag stuck to your lapel. You’re in front of them now, and you’re listening to what they have to say. Being online just makes networking easier and more efficient.

Oct 7, 2013

Check the calendar to plan nonprofit communications activity

Nonprofits can generate timely news hooks and ways to connect with donors by taking a creative look at the calendar.

Sep 23, 2013

Stand apart from the crowd with your year-end fundraising campaign

Many organizations have end-of-the-year fundraising campaigns. With so many nonprofits sending their appeals at the same time, it’s important to stand apart from the crowd. A few minor changes to the usual appeal can help you get the attention and much needed donations you deserve.

Sep 9, 2013

The danger of using photo images and what it will cost you

Can’t resist using that great photo on your website or in your blog? If you don’t pay the usage fee up front, you could risk costing your nonprofit hundreds later when the collection letter arrives.

Sep 4, 2013

IRS seeks public feedback on test version of Interactive Form 1023

Following through on its pledge to make the Form 1023 less burdensome for organizations seeking exempt status, the IRS launched a test version of its Interactive Form 1023 Wednesday afternoon for public feedback. Visit www.stayexempt.irs.gov and submit your comments by Sept. 20.

Aug 26, 2013

Developing a positive and proactive content strategy

There can be a lot of power in the words and messages delivered by a nonprofit, according to Shoestring (the nonprofit's agency). Nonprofit leaders have the power to educate, inform and change the viewpoints and actions of their audience – if the right approach is taken.