Adopting national branding
Aligning with your nonprofit’s national brand can bring easier name recognition, broader donor support and the strength of a whole network of organizations behind your message.
Does your nonprofit need a new logo?
If your logo projects the wrong image, is confusing or too similar to another organization’s, or if the name of your nonprofit no longer describes what you do, it’s probably time to make some changes.
Assessing brand value
The stronger a nonprofit’s brand, the more known it becomes and the more donors become willing to invest and stay loyal to the organization.
Including marketing in strategic planning
While a strategic plan is the roadmap to help a nonprofit reach its destination, marketing is the vehicle that helps it get there.
The importance of nonprofit branding
A nonprofit must embed a gut feeling into its audience, thereby differentiating the organization from its competition.
It’s time to embrace ‘branding’
Some nonprofits shy away from corporate terms like ‘branding.’ Consultant Heather Denkmire offers three key ways staff and volunteers can take ownership of good marketing techniques.