Developing a positive and proactive content strategy
There can be a lot of power in the words and messages delivered by a nonprofit, according to Shoestring (the nonprofit's agency). Nonprofit leaders have the power to educate, inform and change the viewpoints and actions of their audience – if the right approach is taken.
Creating a marketing committee
If your nonprofit is thinking about creating a marketing committee, here are five questions to help determine if it will be worth the effort, and if it makes sense for your organization.
When a press release isn’t the answer
Writing a press release isn’t always the answer and shouldn’t be the only public relations strategy you utilize.
Seize the upside of a downturn
Effective communications can turn these tough times into an opportunity for nonprofits to rally volunteers, inspire donations and explore new alliances.