Oct 3, 2011
The value of LinkedIn for nonprofits
With 110 million professional profiles and more than 2.2 million organization profiles, LinkedIn has the potential to be a rich avenue for extending a nonprofits’ reach.
Aug 5, 2011
Be compelling in 140 characters (or less)
Keeping Twitter copy to 140 characters can be difficult, but the discipline of writing short and to the point serves nonprofits well.
Jun 13, 2011
Revisiting traditional media
While social media is gaining momentum and clearly has a place in the communication toolbox, current trends continue to prove that the integration of new media with traditional works best.
May 16, 2011
Creating a marketing committee
If your nonprofit is thinking about creating a marketing committee, here are five questions to help determine if it will be worth the effort, and if it makes sense for your organization.
Dec 10, 2010
Talking to Baby Boomers
Given that Baby Boomers are a large and diverse group, nonprofits must understand the generation’s size and complexity in order to market to them well.
Jun 25, 2010
When a press release isn’t the answer
Writing a press release isn’t always the answer and shouldn’t be the only public relations strategy you utilize.
Apr 5, 2010
What is your nonprofit’s marketing mindset?
By making marketing communications an integral part of the organization and its strategic plan, a nonprofit can ensure marketing is not forgotten, even if staff positions or budgets are cut.
Jan 22, 2010
Boosting revenue through new audiences
Attendance at arts events and performances was in decline even before the economic downturn. Now is the time to take a different look at the typical definition of a ‘new audience.’
Nov 30, 2009
Mix marketing and fundraising for ‘perfect storm’
The right mix includes understanding and connecting with audiences, a focus that in turn will increase donor awareness, create loyalty and increase funding.
Sep 4, 2009
Including marketing in strategic planning
While a strategic plan is the roadmap to help a nonprofit reach its destination, marketing is the vehicle that helps it get there.