nonprofit media relations

Sep 16, 2011

How to give a good media interview

Media interviews can be a great way to get the word out about your nonprofit and the issues and causes your organization supports, but care is needed in dealing with reporters.

Jul 12, 2011

Don’t treat every press release the same

Media outlets all are different, so cookie-cutter press releases don’t work. By understanding your media list and customizing your releases, you have a better chance of getting busy journalists’ attention.

May 3, 2011

Getting your nonprofit’s experts in the news

Every nonprofit has experts, whether they are staffers, board members or constituents. And every reporter needs sources for articles. Matching them up is a win-win.

Mar 4, 2011

Getting your nonprofit in the news

You don’t have to be a complete news junkie to have a successful media-relations effort, but you do need to know a few basic things about the art of working with journalists.

Jan 7, 2011

Creating a more effective media list

Making a list and checking it twice isn’t just for the holidays anymore. Ensuring your media list is a valuable tool for media-relations success is a year-round effort.

Oct 15, 2010

When that great idea for a news release isn’t news

While not every piece of news is worthy of a press release, there are other ways to spread the word about what’s happening at your nonprofit.

Jan 8, 2010

Preventing a crisis: The media-inquiry sheet

By putting a few simple media procedures in place, your organization could prevent a potential crisis situation.