How to give a good media interview
Media interviews can be a great way to get the word out about your nonprofit and the issues and causes your organization supports, but care is needed in dealing with reporters.
Don’t treat every press release the same
Media outlets all are different, so cookie-cutter press releases don’t work. By understanding your media list and customizing your releases, you have a better chance of getting busy journalists’ attention.
Getting your nonprofit’s experts in the news
Every nonprofit has experts, whether they are staffers, board members or constituents. And every reporter needs sources for articles. Matching them up is a win-win.
Getting your nonprofit in the news
You don’t have to be a complete news junkie to have a successful media-relations effort, but you do need to know a few basic things about the art of working with journalists.
Creating a more effective media list
Making a list and checking it twice isn’t just for the holidays anymore. Ensuring your media list is a valuable tool for media-relations success is a year-round effort.
When that great idea for a news release isn’t news
While not every piece of news is worthy of a press release, there are other ways to spread the word about what’s happening at your nonprofit.
Preventing a crisis: The media-inquiry sheet
By putting a few simple media procedures in place, your organization could prevent a potential crisis situation.