Richard M. Clerkin

Dec 1, 2013

Trend Spotter: Using social media

Many nonprofit organizations use their websites and social media to raise awareness about the work that they do. Even relatively small nonprofit organizations in North Carolina are using these tools to cultivate volunteers and appeal to donors, as well as the broader community. While most nonprofit organizations are focused mainly on using Facebook and their websites, some organizations are using Twitter, LinkedIn and YouTube to reach out to their volunteers, donors and the broader community. Although nonprofits like that social media helps them publicize their events and activities and reach out to new audiences, many do not have the time, staff or capacity to effectively use and manage social media. Some wonder about the return on investment. The good news is that there are number of resources available to nonprofits who are interested in investing in the use of social media

Aug 19, 2013

Trend Spotter: Managing volunteers in your nonprofit organization

The sixth Trend Spotter survey of small nonprofits in North Carolina finds that volunteers continue to play essential roles, especially in supporting fundraising efforts, but that it is difficult to recruit enough dedicated volunteers to support ongoing programs.

Apr 15, 2013

Snap Poll: Increases in tax rates will not greatly affect charitable giving

A recent PJ Snap Poll asked readers how increases in the 2013 payroll deduction and the highest marginal income tax rates will impact their charitable giving this year. Overall, the answer for three-fourths of the 248 people who responded is – not at all. Other research helps explain why.

Jan 28, 2013

Trend Spotter: Raising money for your nonprofit organization

In the second survey of Trend Spotter, a special project of the Institute for Nonprofits at NC State University, 100 respondents across North Carolina described what it was like to raise money for their nonprofit organization over the last two years. Consistent with national trends, respondents say creative fundraisers are helping to attract needed dollars. Direct appeals with established donors also remain effective.

Nov 19, 2012

Trend Spotters: Raising Awareness for Your Nonprofit Organization

The Institute for Nonprofits at N.C. State University has launched a new project called Trend Spotters. The purpose of Trend Spotters is to gather real-time information about the issues facing small and medium sized nonprofit organizations in North Carolina.