Results

Dec 2, 2013

Creating effective mission and vision statements starts with asking questions

Mission and vision statements are pretty standard for nonprofit organizations. But their creation and revision over time can challenge even the most effective nonprofit managers. SHOESTRING: the nonprofit's agency shows that answering a few questions and sticking to a simple formula should make the process easier.

Nov 4, 2013

Stand apart from the crowd – Year-end fundraising campaigns

Many organizations have end-of-the-year fundraising campaigns. With so many nonprofits sending their appeals at the same time, it’s important to stand apart from the crowd. A few minor changes to the usual appeal can help you get the attention and much needed donations you deserve.

Sep 23, 2013

Stand apart from the crowd with your year-end fundraising campaign

Many organizations have end-of-the-year fundraising campaigns. With so many nonprofits sending their appeals at the same time, it’s important to stand apart from the crowd. A few minor changes to the usual appeal can help you get the attention and much needed donations you deserve.

Aug 26, 2013

Developing a positive and proactive content strategy

There can be a lot of power in the words and messages delivered by a nonprofit, according to Shoestring (the nonprofit's agency). Nonprofit leaders have the power to educate, inform and change the viewpoints and actions of their audience – if the right approach is taken.

Aug 14, 2013

PJ launches monthly webinar series to benefit nonprofit practitioners

To better serve our readers and the many nonprofit practitioners who strive to improve their communities, Philanthropy Journal will launch a monthly webinar series on Sept. 17. Topics will include marketing and communications, advocacy and public policy, philanthropy and fundraising, technology and more. Webinars will be presented by leaders in their fields who will share their expertise to benefit everyone from new grassroots nonprofits to foundations considering their next big steps.

Jan 12, 2012

Seven social-media pitfalls for nonprofits

As nonprofits flock to social media as a way to communicate with stakeholders, they need to be aware of mistakes that can undermine their effectiveness.

Oct 14, 2011

Adopting national branding

Aligning with your nonprofit’s national brand can bring easier name recognition, broader donor support and the strength of a whole network of organizations behind your message.

Oct 3, 2011

The value of LinkedIn for nonprofits

With 110 million professional profiles and more than 2.2 million organization profiles, LinkedIn has the potential to be a rich avenue for extending a nonprofits’ reach.

Sep 16, 2011

How to give a good media interview

Media interviews can be a great way to get the word out about your nonprofit and the issues and causes your organization supports, but care is needed in dealing with reporters.

Sep 2, 2011

Marketing your nonprofit for free

For many nonprofits, time is as scarce as dollars, so create a double win by spending your time wisely on these free public-relations activities.