Be compelling in 140 characters (or less)
Keeping Twitter copy to 140 characters can be difficult, but the discipline of writing short and to the point serves nonprofits well.
Nonprofit tagline basics
While the specifics of a tagline depend on the specifics of the nonprofit it describes, these do’s and don’ts can help guide you in developing the right phrase.
Don’t treat every press release the same
Media outlets all are different, so cookie-cutter press releases don’t work. By understanding your media list and customizing your releases, you have a better chance of getting busy journalists’ attention.