Re-tooling your marketing pitch for the recession
As nonprofits attempt to navigate a world of greater need and fewer resources, re-tooling marketing efforts takes on heightened urgency.
Mission 2.0: Intro to social media
What does social media have to do with your nonprofit organization and its mission? Everything.
Making media contacts
Following some simple steps can help your organization make the right media contacts and position your organization for better media exposure.
Online media for nonprofit events
Nonprofits should take advantage of the do-it-yourself approach to media relations, says consultant Mary Williams Stover.
Developing a press kit
Developing a print and online press kit is a nonprofit’s opportunity to educate the media about the organization and the issues it supports, says consultant Stacy Jones.
Creating a marketing project timeline
Completing a marketing project can be challenging, but developing a timeline can help, says nonprofit marketing consultant Kyle Gregory.
Developing an elevator speech
An elevator speech is an important tool in a nonprofit’s marketing toolbox, says marketing consultant Stacy Jones.
Marketing during a struggling economy
Marketing during a struggling economy is not optional, it’s critical to the overall success of your nonprofit.
Conducting an informal focus group
While informal focus groups require a good bit of effort, they provide an extremely valuable tool to help shape your marketing, communications and fundraising efforts.
Creating identity on the Internet and beyond
As new technology is introduced and social-media sites expand their cyber nets, how can a nonprofit organization with limited people power keep pace?