Shoestring Creative

Aug 21, 2009

Re-tooling your marketing pitch for the recession

As nonprofits attempt to navigate a world of greater need and fewer resources, re-tooling marketing efforts takes on heightened urgency.

May 1, 2009

Mission 2.0: Intro to social media

What does social media have to do with your nonprofit organization and its mission? Everything.

Apr 17, 2009

Making media contacts

Following some simple steps can help your organization make the right media contacts and position your organization for better media exposure.

Mar 23, 2009

Online media for nonprofit events

Nonprofits should take advantage of the do-it-yourself approach to media relations, says consultant Mary Williams Stover.

Mar 3, 2009

Developing a press kit

Developing a print and online press kit is a nonprofit’s opportunity to educate the media about the organization and the issues it supports, says consultant Stacy Jones.

Feb 20, 2009

Creating a marketing project timeline

Completing a marketing project can be challenging, but developing a timeline can help, says nonprofit marketing consultant Kyle Gregory.

Feb 6, 2009

Developing an elevator speech

An elevator speech is an important tool in a nonprofit’s marketing toolbox, says marketing consultant Stacy Jones.

Jan 6, 2009

Marketing during a struggling economy

Marketing during a struggling economy is not optional, it’s critical to the overall success of your nonprofit.

Dec 15, 2008

Conducting an informal focus group

While informal focus groups require a good bit of effort, they provide an extremely valuable tool to help shape your marketing, communications and fundraising efforts.

Nov 25, 2008

Creating identity on the Internet and beyond

As new technology is introduced and social-media sites expand their cyber nets, how can a nonprofit organization with limited people power keep pace?