How to use nonprofit marketing strategies to show transparency and accountability
Accountability in the nonprofit sector is becoming more and more commonplace and needed. There are marketing strategies that a nonprofit can use to show transparency and accountability to donors, funders and potential supporters.
Creating a marketing committee
If your nonprofit is thinking about creating a marketing committee, here are five questions to help determine if it will be worth the effort, and if it makes sense for your organization.
Getting your nonprofit’s experts in the news
Every nonprofit has experts, whether they are staffers, board members or constituents. And every reporter needs sources for articles. Matching them up is a win-win.
From nonsense to sensible messaging
To communicate their messages and missions clearly to the outside world, nonprofits must avoid the jargon and acronym-filled world of nonprofit-speak.
Ten signs your nonprofit needs a new website
Check out the top-10 signs your nonprofit needs a new website, which if done well can be the most cost-effective communications tool an organization can utilize.
Getting your nonprofit in the news
You don’t have to be a complete news junkie to have a successful media-relations effort, but you do need to know a few basic things about the art of working with journalists.
Branding challenge: When nonprofits merge
Nonprofit mergers are designed to create stronger, more effective organizations. Don’t let inattention to branding challenges mar that opportunity.
Facebook’s impact on email campaigns
The social media landscape is ever-changing, but the fundamentals of maintaining a good relationship with your audience remain the same.
Creating a more effective media list
Making a list and checking it twice isn’t just for the holidays anymore. Ensuring your media list is a valuable tool for media-relations success is a year-round effort.
The guerilla-style brand audit
To make sure your nonprofit’s brand is consistent, go undercover and conduct a guerilla-style branding audit.