Shoestring Creative Group

Jul 29, 2013

How to use nonprofit marketing strategies to show transparency and accountability

Accountability in the nonprofit sector is becoming more and more commonplace and needed. There are marketing strategies that a nonprofit can use to show transparency and accountability to donors, funders and potential supporters.

May 16, 2011

Creating a marketing committee

If your nonprofit is thinking about creating a marketing committee, here are five questions to help determine if it will be worth the effort, and if it makes sense for your organization.

May 3, 2011

Getting your nonprofit’s experts in the news

Every nonprofit has experts, whether they are staffers, board members or constituents. And every reporter needs sources for articles. Matching them up is a win-win.

Apr 15, 2011

From nonsense to sensible messaging

To communicate their messages and missions clearly to the outside world, nonprofits must avoid the jargon and acronym-filled world of nonprofit-speak.

Mar 18, 2011

Ten signs your nonprofit needs a new website

Check out the top-10 signs your nonprofit needs a new website, which if done well can be the most cost-effective communications tool an organization can utilize.

Mar 4, 2011

Getting your nonprofit in the news

You don’t have to be a complete news junkie to have a successful media-relations effort, but you do need to know a few basic things about the art of working with journalists.

Feb 18, 2011

Branding challenge: When nonprofits merge

Nonprofit mergers are designed to create stronger, more effective organizations. Don’t let inattention to branding challenges mar that opportunity.

Jan 25, 2011

Facebook’s impact on email campaigns

The social media landscape is ever-changing, but the fundamentals of maintaining a good relationship with your audience remain the same.

Jan 7, 2011

Creating a more effective media list

Making a list and checking it twice isn’t just for the holidays anymore. Ensuring your media list is a valuable tool for media-relations success is a year-round effort.

Nov 12, 2010

The guerilla-style brand audit

To make sure your nonprofit’s brand is consistent, go undercover and conduct a guerilla-style branding audit.