Shoestring Creative Group

Oct 15, 2010

When that great idea for a news release isn’t news

While not every piece of news is worthy of a press release, there are other ways to spread the word about what’s happening at your nonprofit.

Sep 3, 2010

Does your nonprofit need a new logo?

If your logo projects the wrong image, is confusing or too similar to another organization’s, or if the name of your nonprofit no longer describes what you do, it’s probably time to make some changes.

Aug 6, 2010

Is your nonprofit’s website media-friendly?

This check list will help ensure your website is not only media-friendly, but has news and information presented for all audiences, including funders, potential partners and clients.

Jun 25, 2010

When a press release isn’t the answer

Writing a press release isn’t always the answer and shouldn’t be the only public relations strategy you utilize.

Jun 1, 2010

Ready, set, Facebook

Part of the real value of Facebook is the process of figuring it out as you go, so nonprofits shouldn’t be afraid to jump in and start networking.

Apr 30, 2010

Finding grants to fund marketing

By understanding marketing as a form of capacity building, and by having a well researched and outcome-based appeal, nonprofits can have a better shot at landing foundation and corporate grant dollars for marketing efforts.

Mar 5, 2010

Enlist a social-media army for your nonprofit

Social media can be a nonprofit organization’s dream. Used well, it can create awareness, cultivate relationships and steward current supporters.

Feb 5, 2010

Community engagement a key to success

By take the time to interact, connect and build strong relationships with community members, nonprofits can develop an army of support for their organizations.

Jan 8, 2010

Preventing a crisis: The media-inquiry sheet

By putting a few simple media procedures in place, your organization could prevent a potential crisis situation.

Dec 29, 2009

Assessing brand value

The stronger a nonprofit’s brand, the more known it becomes and the more donors become willing to invest and stay loyal to the organization.