When that great idea for a news release isn’t news
While not every piece of news is worthy of a press release, there are other ways to spread the word about what’s happening at your nonprofit.
Does your nonprofit need a new logo?
If your logo projects the wrong image, is confusing or too similar to another organization’s, or if the name of your nonprofit no longer describes what you do, it’s probably time to make some changes.
Is your nonprofit’s website media-friendly?
This check list will help ensure your website is not only media-friendly, but has news and information presented for all audiences, including funders, potential partners and clients.
When a press release isn’t the answer
Writing a press release isn’t always the answer and shouldn’t be the only public relations strategy you utilize.
Ready, set, Facebook
Part of the real value of Facebook is the process of figuring it out as you go, so nonprofits shouldn’t be afraid to jump in and start networking.
Finding grants to fund marketing
By understanding marketing as a form of capacity building, and by having a well researched and outcome-based appeal, nonprofits can have a better shot at landing foundation and corporate grant dollars for marketing efforts.
Enlist a social-media army for your nonprofit
Social media can be a nonprofit organization’s dream. Used well, it can create awareness, cultivate relationships and steward current supporters.
Community engagement a key to success
By take the time to interact, connect and build strong relationships with community members, nonprofits can develop an army of support for their organizations.
Preventing a crisis: The media-inquiry sheet
By putting a few simple media procedures in place, your organization could prevent a potential crisis situation.
Assessing brand value
The stronger a nonprofit’s brand, the more known it becomes and the more donors become willing to invest and stay loyal to the organization.