social media

May 26, 2015

Keeping School in the Conversation

Managing a relevant social media channel includes equal doses of content curation, creativity and a unique voice – exposed in a consistent way. Wake County Public School System communicates to their diverse audience through an effective and creative use of social media.

Mar 16, 2015

Social Media and the Nonprofit World in 2015

Since every piece of communication ultimately reflects upon the organization and its leaders, it makes sound business sense to understand how this medium is being employed, how it’s evolved and how best to exploit its strengths. And that understanding may take the form of a philosophical or strategic reassessment.

Dec 1, 2013

Trend Spotter: Using social media

Many nonprofit organizations use their websites and social media to raise awareness about the work that they do. Even relatively small nonprofit organizations in North Carolina are using these tools to cultivate volunteers and appeal to donors, as well as the broader community. While most nonprofit organizations are focused mainly on using Facebook and their websites, some organizations are using Twitter, LinkedIn and YouTube to reach out to their volunteers, donors and the broader community. Although nonprofits like that social media helps them publicize their events and activities and reach out to new audiences, many do not have the time, staff or capacity to effectively use and manage social media. Some wonder about the return on investment. The good news is that there are number of resources available to nonprofits who are interested in investing in the use of social media

Jun 24, 2013

How social media can help you get hired

Employers are increasingly using social media as a way to learn about potential hires. Here are a few tips that might help you get your profile noticed and even stand out – for all the right reasons.

Apr 29, 2013

Tips for starting, fine-tuning your cross-platform communications

Jill Warren Lucas See related story here. Amy Sample Ward offers the following tips for nonprofits that are just getting started to those interested in fine-tuning their communications outreach. Do your homework Creating social media pages and posting clever content won’t […]

Apr 29, 2013

Nonprofits must use multiplatform conversations to engage with donors, constituents

Author and social media expert Amy Sample Ward will be a presenter at the NCTech4Good Conference to be held June 6-7 at the Friday Center in Chapel Hill. The event will focus on sharing knowledge about technologies that can advance the mission of nonprofit organizations.

See Related Story:
Ward offers tips for nonprofits that are just getting started with social engagement to those interested in fine-tuning their communications outreach.

Dec 20, 2012

Instagram debate should lead nonprofits to review online content policies

Was it a great cosmic coincidence that the predicted end of the world and Facebook’s announcement about gutting privacy rules on Instagram, the popular photo-sharing platform, occurred in the same week? Or were both just galactic examples of bad marketing plans?

May 22, 2012

State of the media in 2012

Given their limited resources, it is important that nonprofits understand emerging trends in digital and traditional media so they can create the right mix of media and message to support their missions.

Jun 13, 2011

Revisiting traditional media

While social media is gaining momentum and clearly has a place in the communication toolbox, current trends continue to prove that the integration of new media with traditional works best.

Apr 5, 2011

Where have all my ‘friends’ gone?

Nonprofit social-media campaigns can respond in quirky ways, so marketing practitioners need to tell a story and tell it well, otherwise, they’ll lose valuable momentum and ‘friends.’