Bringing clarity to social media
While social media can be confusing for the uninitiated, this five-step process can help nonprofits develop a strategy for success.
Enlist a social-media army for your nonprofit
Social media can be a nonprofit organization’s dream. Used well, it can create awareness, cultivate relationships and steward current supporters.
Measuring social-media strategies
When considering your social-media strategy, it is critical to be reasonable and recognize what social media can and can't do.
Productive use of social media requires smart thinking
Nonprofits should think strategically about how to use social media, instead of simply adopting it and living with the consequences.
Strategic use of social media key for nonprofits
While the vast majority of nonprofits have stepped into the social-networking world, using such technology simply to raise money may be missing the point, experts say.
Back-to-basics technology critical for fundraising
The bad economy is a good time for nonprofits to retool their technology and the way they use it for fundraising, experts say.
Nonprofits warm up to social media
Social networking is becoming more mainstream for nonprofits, and the sector is beginning to staff up accordingly, a new report says.
Mission 2.0: Intro to social media
What does social media have to do with your nonprofit organization and its mission? Everything.
The most important part of a social-media strategy
The most important part of your online social-media strategy is not which social network you choose. Before your organization jumps in, here are some key things to consider.
Social networks: A tool for fundraising
Participants in Facebook’s recent fundraising challenge agree that social networking, when coupled with traditional fundraising principles, can add to nonprofit coffers.