social media

Oct 28, 2010

Bringing clarity to social media

While social media can be confusing for the uninitiated, this five-step process can help nonprofits develop a strategy for success.

Mar 5, 2010

Enlist a social-media army for your nonprofit

Social media can be a nonprofit organization’s dream. Used well, it can create awareness, cultivate relationships and steward current supporters.

Dec 11, 2009

Measuring social-media strategies

When considering your social-media strategy, it is critical to be reasonable and recognize what social media can and can't do.

Jul 21, 2009

Productive use of social media requires smart thinking

Nonprofits should think strategically about how to use social media, instead of simply adopting it and living with the consequences.

Jul 21, 2009

Strategic use of social media key for nonprofits

While the vast majority of nonprofits have stepped into the social-networking world, using such technology simply to raise money may be missing the point, experts say.

Jul 21, 2009

Back-to-basics technology critical for fundraising

The bad economy is a good time for nonprofits to retool their technology and the way they use it for fundraising, experts say.

May 14, 2009

Nonprofits warm up to social media

Social networking is becoming more mainstream for nonprofits, and the sector is beginning to staff up accordingly, a new report says.

May 1, 2009

Mission 2.0: Intro to social media

What does social media have to do with your nonprofit organization and its mission? Everything.

Aug 11, 2008

The most important part of a social-media strategy

The most important part of your online social-media strategy is not which social network you choose. Before your organization jumps in, here are some key things to consider.

May 6, 2008

Social networks: A tool for fundraising

Participants in Facebook’s recent fundraising challenge agree that social networking, when coupled with traditional fundraising principles, can add to nonprofit coffers.