Results

Dec 2, 2013

Creating effective mission and vision statements starts with asking questions

Mission and vision statements are pretty standard for nonprofit organizations. But their creation and revision over time can challenge even the most effective nonprofit managers. SHOESTRING: the nonprofit's agency shows that answering a few questions and sticking to a simple formula should make the process easier.

Nov 4, 2013

Stand apart from the crowd – Year-end fundraising campaigns

Many organizations have end-of-the-year fundraising campaigns. With so many nonprofits sending their appeals at the same time, it’s important to stand apart from the crowd. A few minor changes to the usual appeal can help you get the attention and much needed donations you deserve.

Sep 23, 2013

Stand apart from the crowd with your year-end fundraising campaign

Many organizations have end-of-the-year fundraising campaigns. With so many nonprofits sending their appeals at the same time, it’s important to stand apart from the crowd. A few minor changes to the usual appeal can help you get the attention and much needed donations you deserve.

Aug 26, 2013

Developing a positive and proactive content strategy

There can be a lot of power in the words and messages delivered by a nonprofit, according to Shoestring (the nonprofit's agency). Nonprofit leaders have the power to educate, inform and change the viewpoints and actions of their audience – if the right approach is taken.

Jul 29, 2013

How to use nonprofit marketing strategies to show transparency and accountability

Accountability in the nonprofit sector is becoming more and more commonplace and needed. There are marketing strategies that a nonprofit can use to show transparency and accountability to donors, funders and potential supporters.

Oct 14, 2011

Adopting national branding

Aligning with your nonprofit’s national brand can bring easier name recognition, broader donor support and the strength of a whole network of organizations behind your message.

Jun 25, 2010

When a press release isn’t the answer

Writing a press release isn’t always the answer and shouldn’t be the only public relations strategy you utilize.

Apr 30, 2010

Finding grants to fund marketing

By understanding marketing as a form of capacity building, and by having a well researched and outcome-based appeal, nonprofits can have a better shot at landing foundation and corporate grant dollars for marketing efforts.

Dec 29, 2009

Assessing brand value

The stronger a nonprofit’s brand, the more known it becomes and the more donors become willing to invest and stay loyal to the organization.

Oct 2, 2009

Leveraging press releases for media coverage

When issuing a news release, a few simple steps can help ensure nonprofits’ news remains front and center with valued audiences.