Trend Spotter: Using social media
Many nonprofit organizations use their websites and social media to raise awareness about the work that they do. Even relatively small nonprofit organizations in North Carolina are using these tools to cultivate volunteers and appeal to donors, as well as the broader community. While most nonprofit organizations are focused mainly on using Facebook and their websites, some organizations are using Twitter, LinkedIn and YouTube to reach out to their volunteers, donors and the broader community. Although nonprofits like that social media helps them publicize their events and activities and reach out to new audiences, many do not have the time, staff or capacity to effectively use and manage social media. Some wonder about the return on investment. The good news is that there are number of resources available to nonprofits who are interested in investing in the use of social media
Trend Spotter: Investing in staff and your nonprofit’s future
The fifth in an ongoing series of Trend Spotter surveys looks at attracting and retaining talented staff – not just to meet today’s needs, but to establish long-term success in serving constituents. Learn about the challenges and opportunities facing small North Carolina nonprofit organizations.
Trend Spotter: Learning and leading nonprofit organizations in uncertain times
In the fourth Trend Spotter survey of nonprofit leaders at small organizations across North Carolina, the majority of respondents say they received training in the past two years designed to improve the way they lead their nonprofit organization. Whether it was formal or peer-to-peer learning, the experiences built confidence and capacity that enhanced agency success as well as improved the overall work environment.
Trend Spotter: Challenges of evaluation for nonprofit organizations
The third Trend Spotter survey, a special project of the Institute for Nonprofits at NC State University, polled small North Carolina nonprofits about their challenges related to evaluation their effectiveness for internal and external audiences. Results show that while most do conduct some type of assessment, some nonprofits report that they lack of capacity and expertise make it difficult to collect timely and reliable results. However, significantly more Trend Spotter participants in this survey have engaged in formative evaluation (62 percent) compared to a recent national sample (17 percent).