Bring your nonprofit stories alive to enhance support, grow donations
When satisfied clients become advocates, they communicate a powerful message to donors and lawmakers entrusted to make vital funding decisions. Learn how to tell your nonprofit’s story in a way that defines your mission and builds trust and support in the community you serve.
Turning nonprofit supporters into promoters
Asking your patrons one simple question can reveal a lot about their value to your organization, and can inform how you interact with them going forward.
Revisiting traditional media
While social media is gaining momentum and clearly has a place in the communication toolbox, current trends continue to prove that the integration of new media with traditional works best.
Where have all my ‘friends’ gone?
Nonprofit social-media campaigns can respond in quirky ways, so marketing practitioners need to tell a story and tell it well, otherwise, they’ll lose valuable momentum and ‘friends.’
Marketing strategy made simple
Understanding the principles of marketing strategy in clear language can help nonprofits support their mission effectively.
Social media success: Know the frequent users
Understanding who social-media users are – and aren’t – can help nonprofits design a marketing strategy to boost the impact of both digital and traditional messaging.
Business principles for marketing, practically applied
The famous organizational writer Peter Drucker shared thoughts decades ago that are relevant to serving current communications needs of nonprofits.
Mix messages for increased ROI
New research supports combining digital and traditional tactics as part of your marketing mix, building stronger nonprofit brands and increasing return on marketing investment.
Message strategy: Like selling seats on an airplane
By taking a tip from their corporate counterparts, nonprofits can take significant steps toward a working yield-management strategy for their marketing efforts.
Boosting revenue through new audiences
Attendance at arts events and performances was in decline even before the economic downturn. Now is the time to take a different look at the typical definition of a ‘new audience.’