Renewing focus on donor engagement
Amid a tough economy and a massive shift in demographics, including the retirement of Baby Boomers and the technological sophistication of younger generations, nonprofits need to adjust their traditional approaches to fundraising, experts say.
Planned giving: Providing an option
Unfazed by the uncertain economy, nonprofits are promoting planned giving, recognizing existing donors and offering planned giving as a recession option.
Major giving: Adapting to tough times
Nonprofits are working to provide more stewardship and cultivation for major donors through steady and candid communication.
Campaign giving: Period of adjustment
Some organizations are combining campaign and annual-fund requests, and others are pursuing big campaigns despite the troubled economy.
Annual giving: Focus on relationships
The downturn in the economy has prompted charities to work harder to engage their annual donors for the long-term.